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Serums

A serum is where a routine gets targeted. These concentrated formulas deliver active ingredients straight to a specific concern, from brightening uneven tone to firming, hydrating or calming. Applied after cleansing and toning and before moisturiser, it is the step that does the heavy lifting.

For uneven tone and glow, reach for the Beauty of Joseon Glow Serum: Propolis + Niacinamide; for firmness, the Medicube PDRN Pink Peptide Serum; and to calm reactive skin, the PURITO Wonder Releaf Centella Serum. Choose by concern across pigmentation, wrinkles and fine lines and redness and irritation, or by active such as niacinamide, vitamin C and peptides. Not sure where to start? Our guide to niacinamide vs vitamin C helps you pick.

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Mary&May Citrus Unshiu + Tremella Fuciformis Serum
Mary&May Citrus Unshiu + Tremella Fuciformis Serum

ยฃ13.10

Mary&May Citrus Unshiu + Tremella Fuciformis Serum

5.0

ยฃ13.10

Medicube Kojic Acid Turmeric Niacinamide Serum
Medicube Kojic Acid Turmeric Niacinamide Serum styled product shot
17% off

ยฃ16.90 ยฃ14.10

Medicube Kojic Acid Turmeric Niacinamide Serum

ยฃ16.90 ยฃ14.10

Mary&May Marine Collagen Serum
Mary&May Marine Collagen Serum

ยฃ11.90

Mary&May Marine Collagen Serum

ยฃ11.90

PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum
Texture of PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum

ยฃ16.90

PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum

ยฃ16.90

Odylique Spot-On Serum
Sold out

ยฃ20.00

Odylique Spot-On Serum

ยฃ20.00

THOME CPR Triple Synergy Wrinkle Care Serum
New

ยฃ22.90

THOME CPR Triple Synergy Wrinkle Care Serum

ยฃ22.90

PURITO SEOUL Timeless Bloom Bakuchiol Serum
Texture of PURITO SEOUL Timeless Bloom Bakuchiol Serum

ยฃ23.00

PURITO SEOUL Timeless Bloom Bakuchiol Serum

ยฃ23.00

THOME ABC Triple Synergy Redness Comfort Serum
New

ยฃ22.90

THOME ABC Triple Synergy Redness Comfort Serum

ยฃ22.90

Medicube Collagen Glow Booster Serum
Texture of Medicube Collagen Glow Booster Serum
14% off

ยฃ20.90 ยฃ17.90

Medicube Collagen Glow Booster Serum

ยฃ20.90 ยฃ17.90

Earth Harbor Naturals HORIZON Ceramide Repair Serum
New

ยฃ18.70

Earth Harbor Naturals HORIZON Ceramide Repair Serum

ยฃ18.70

PURITO SEOUL Retinol Retinal 2000 NAD+ Serum
Sold out

ยฃ17.90

PURITO SEOUL Retinol Retinal 2000 NAD+ Serum

ยฃ17.90

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