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Serums

A serum is where a routine gets targeted. These concentrated formulas deliver active ingredients straight to a specific concern, from brightening uneven tone to firming, hydrating or calming. Applied after cleansing and toning and before moisturiser, it is the step that does the heavy lifting.

For uneven tone and glow, reach for the Beauty of Joseon Glow Serum: Propolis + Niacinamide; for firmness, the Medicube PDRN Pink Peptide Serum; and to calm reactive skin, the PURITO Wonder Releaf Centella Serum. Choose by concern across pigmentation, wrinkles and fine lines and redness and irritation, or by active such as niacinamide, vitamin C and peptides. Not sure where to start? Our guide to niacinamide vs vitamin C helps you pick.

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Mary&May Citrus Unshiu + Tremella Fuciformis Serum
Mary&May Citrus Unshiu + Tremella Fuciformis Serum

$24.00

Mary&May Citrus Unshiu + Tremella Fuciformis Serum

5.0

$24.00

Medicube Kojic Acid Turmeric Niacinamide Serum
Medicube Kojic Acid Turmeric Niacinamide Serum styled product shot
17% off

$30.00 $25.00

Medicube Kojic Acid Turmeric Niacinamide Serum

$30.00 $25.00

Mary&May Marine Collagen Serum
Mary&May Marine Collagen Serum

$21.00

Mary&May Marine Collagen Serum

$21.00

PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum
Texture of PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum

$30.00

PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum

$30.00

Odylique Spot-On Serum
Sold out

$36.00

Odylique Spot-On Serum

$36.00

THOME CPR Triple Synergy Wrinkle Care Serum
New

$41.00

THOME CPR Triple Synergy Wrinkle Care Serum

$41.00

PURITO SEOUL Timeless Bloom Bakuchiol Serum
Texture of PURITO SEOUL Timeless Bloom Bakuchiol Serum

$41.00

PURITO SEOUL Timeless Bloom Bakuchiol Serum

$41.00

THOME ABC Triple Synergy Redness Comfort Serum
New

$41.00

THOME ABC Triple Synergy Redness Comfort Serum

$41.00

Medicube Collagen Glow Booster Serum
Texture of Medicube Collagen Glow Booster Serum
14% off

$37.00 $32.00

Medicube Collagen Glow Booster Serum

$37.00 $32.00

Earth Harbor Naturals HORIZON Ceramide Repair Serum
New

$33.00

Earth Harbor Naturals HORIZON Ceramide Repair Serum

$33.00

PURITO SEOUL Retinol Retinal 2000 NAD+ Serum
Sold out

$32.00

PURITO SEOUL Retinol Retinal 2000 NAD+ Serum

$32.00

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