Bakuchiol

Bakuchiol is a plant-derived active used as an alternative to retinol, aimed at softening the look of fine lines and refining texture over time. It works on a different pathway from vitamin A, and in small comparative studies has been better tolerated, with less visible flaking, which makes it a reasonable starting point for skin that has not got on with retinoids.

This collection gathers the bakuchiol formulas in our range, including the PURITO SEOUL Timeless Bloom Bakuchiol Serum at a brand-stated 1%. Compare the vitamin A options in retinol and retinal, read our guide to retinal versus retinol, or pair either with daily sunscreen.